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The Truth About Link Wheels
The Coastal Marketing Group offers Google Friendly Link wheel Marketing services and Back Link Campaigns, but before you jump in, there are many things you would know about Link Wheels how do Link Wheels work. It’s not the greatest marketing strategy since Google implemented serious search engine changes in 2014.
Just the same,Link wheels are still a preferred method of Internet marketing. There are a number of cyber bots that travel throughout the web. Link wheels are made of numerous articles and other web content that are placed on various websites and link back to the primary website a person is marketing. The bots travel through the link wheel and end up at the primary website, the money-making site. This is an effective way to boost search engine ratings and to generate more traffic to a person’s or company’s website, Period.
What Kind of Content Creates a Link Wheel?
The better quality the content that is put on the 2.0 websites, the more effective the organic nature of the link wheels will be. Back links, or website URLs, are posted in articles, online press releases, blogs, photo captions, and more, to result in a continuous cycle that leads people back to the main website. The more interesting and professional the main website is, the better chances the website will have at maintaining a good reputation and staying away from spam galaxies created by major search engines.
Where Does a Person Start to Create a Link Wheel?
The first step is to use a simple 2.0 website (such as Blogger, Weebly, or Google Knol) and write an article that has a link to a primary website, such as a main business website you wish to advertise. The second step is to write another review, article, or blog on a separate 2.0 website. This content should contain a back link that links to the first article on the first step. Repeat this process several times with each new article on a separate website linking to the website in the previous step. The result in is a link wheel that flows traffic through the links and pushes the ratings of the primary site higher up on search engines.
What Happens Next?
Once the link wheel has been built and all URLs or back links are in place in content on various websites, the flow of traffic should begin generating more to the primary website. This is because the link wheel will work to make the primary website higher upon the search engines and this gives companies that are advertising products, services, or values a significant advantage.
It can take a week or more for a link wheel to have time to activate and to begin showing results. However, the final result will be increased ratings on major search engines. This saves people an extraordinary amount of money from paying to rank high on search engines. Link wheels do work when executed properly. It is important to consider that building a link wheel involves time and effort in order for it to be effective. Creating links that lead to previous articles that a person has submitted on various websites will increase the generation of traffic that ultimately leads back to the main website of a company.
Looking for something to do in your area? Just check Google Now on your Android or iOS device to check out for local events. Scroll until you see a card for “Nearby Events” to check out what’s going on. For example, if you’re in the Bay Area for Independence Day, you’d learn that you could see San Francisco’s fireworks from the SS Jeremiah O’Brien tonight. When you click on any of the events, you’ll also see search results that include a map and more details, like the time and address.
Sharing, liking or commenting on your post
Answering a question
Responding to an event
Claiming an offer
Most local businesses know they must utilize the Internet to succeed. Some businesses have a storefront, some are virtual, and many are a combination of brick and mortar and virtual. Some have a website and are refining their online marketing and others are just discovering what to do, and when.
Local businesses just beginning with Internet marketing often don’t know the web strategies they need to employ, but they typically know what their business objectives are. They also know their targeted customers, the information those prospects are seeking, and what motivates them to learn, buy, or donate.
Local businesses that are experienced in online marketing must stay abreast of new social sites, new web tactics, and otherwise must decide which are most effective.
No matter where you are in online marketing and its various tactics and stages, all businesses when asked can typically say what they want to accomplish: more traffic, more conversions, greater or fewer phone calls, less calls to customer support, customers using credit cards to purchase or donate, knowing how customers found them, or determining what channels are providing the best return on investment.
The first part of a successful Internet marketing strategy is to decide its purpose, as follows.
- Define business objectives. Provide information, gather leads, receive phone calls, sell products, or get donations.
- Target the right customers. What do they need, why do they need it, where, when and how will they be accessing your content?
- Decide on technical resources and platforms. What device or devices will your target customers use to access your information — desktop, tablet, phone or all three? Who will create and maintain your site?
- Determine your website content. What content do you have, what needs developing, and where are you going to use and reuse it? Content must meet the needs of your customers and prospects, and help achieve your business objectives.
- Develop a plan. How will you disseminate your content so you can attract traffic?
- Determine how you will measure success. How will you measure success?
Crucial Local Business Tactics
The next phase requires implementation of strategies and tactics, not all of which are necessary. It depends on your business’s goals, objectives, resources, people, and your ability to execute the tactic effectively.
- Integrate your online and offline marketing efforts and coordinate a strategy of how you will do so.
- Use analytics to measure basics, goals, conversions and eventually segmentation, behaviors, and attribution.
- Create quality, relevant content with customer needs and intent as focus, weaving in keywords. Content can include text, images, videos, infographics, press releases and blog posts.
- List your contact information on your site like your address and phone number so people will know where your business is located. Maps are also helpful.
- Claim and update your profiles on the local search directories, engines, and aggregators.
- Claim your listing on the local sites and fill out the profile. By claiming your listing, you can assure accurate information and have the ability in many cases to respond to reviews, add pictures, and even announcements.
- Make sure your business name, address and phone number are consistent across all platforms.
- To find a list of local search engines that will list your local business, go to GetListed.org, where you can see a list and click on each link to fill out the profile or set-up an account.
What’s new in Google Voice
Google Voice and Sprint
Sprint customers can now seamlessly enable Google Voice on their mobile phones without having to get a new number, or choose to display their Google Voice number when making calls from their mobile phone.
Take advantage of all of the features of Google Voice without changing your phone number with Number Porting.
What’s been keeping us busy…
Google Voice for iPhone
Make calls from your Google Voice number, get cheap rates for international calling, send free texts to U.S. numbers, and get push notifications when you receive new voicemails and texts. Get the Google Voice iPhone app.
Call phones from Gmail
You can now call any phone in the US and Canada for free and at very low rates internationally. And if you have a Google Voice number you can also receive calls from right within Gmail. Learn more about calling in Gmail.
New Voice of Google Voice
When you call your Google Voice number to listen to voicemail messages or make a call, you’ll be greeted by a new voice. Meet Kiki Baessell, the Googler behind this new voice.
Goodbye invites, hello open sign-ups!
You no longer need an invitation to sign up for Google Voice. Anyone can now sign up at google.com/voice.
Enjoy some quiet time with Do Not Disturb
Google Voice now allows you to set your account to “Do Not Disturb” for a predetermined length of time. During that time, calls to your Google number will go straight to voicemail.
Videos of the top 10 features of Google Voice
Check out our brand spanking new YouTube channel, complete with 10 short videos that will help you get the most out of Google Voice.
Send SMS to multiple recipients
You can now send a single SMS message to up to 5 recipients. Just click SMS at the top of your inbox and start typing names or numbers. Learn more.
Extension for Google Chrome
The Google Voice Extension gives you easy access to voicemail, calling, and texting – all from a button on your browser. Plus, get notifications of new voicemails and simply click-to-call when a phone number is published on a website. If you’re not using it already, install Google Chrome first.
Get Google Voicemail for your existing number
You can now use Google Voice with your existing mobile phone number. You won’t get all the functionality that a Google number brings you, but you’ll get Google Voicemail, low priced international calling, and several other useful features. Learn more about Google Voice Lite.
Play voicemails within Gmail
Enable the Google Voice player lab and voicemail notification emails will include an embedded player so that you can listen to messages without leaving your inbox.
Receive & reply to SMS messages by email
With SMS forwarding, you can receive text messages via email. Reply straight to those emails to save on text message fees.
Google Voice mobile app
The Google Voice app for Blackberry and Android-powered phones allows you to make outbound calls from your Google number, read transcriptions of your voicemails, make low priced international calls, and send free SMS. Learn more about Google Voice mobile apps.
Change your Google number
If you’re not happy with your Google number, you can now switch to a new number for a $10 fee. Your old number will remain active for 3 months so that you have time to update everyone.
Google Voice’s keyboard shortcuts allow you to do common tasks (like make a call or send a text message) with just a few key strokes. Check out the full list of keyboard shortcuts.
This means that if two sites get the exact same SEO optimization and they both are on the same subject the site that has more content and more frequent updates will be shown above the more stagnant site in search results.
Further, Google is changing how it determines and weights keywords. Google now completely 100% IGNORES keywords in the META tags (you read that right). Instead of relying on meta-data, Google infers relevant keywords from the page’s copy. It also takes into account the rest of the surrounding copy, the other pages on your site, and which pages are viewed most.
The Easy-to-Follow, 9-Step ‘Small Business’ Website Checklist
Having a bad looking website, or having a site that doesn’t convey the message businesses should be truly wanting to preach to their prospective tribes, or customers is still something I see happening daily. It’s a shocker!
The New Business Manifesto clearly states, for example, that we now have to be content creators, rather than just marketers. So, it’s important to get the balance between marketing, selling and engaging, right.
All this leads to the following 9 main elements that I believe are imperative for every website to have, in order to become successful and sharable in today’s very social online landscape.
1. Great Looking Header & Logo
Great looking doesn’t mean using ‘flash’ technology, with all the bells and whistles from 2006! It means that your header is simple, clean, effective and above all – memorable. Be sure to utilize your logo properly, and make it the center-piece of your overall header image. Branding is more important today (especially online) than it has been for a long, long time. Note: If you’re building a personal brand, have the focus of your header be on your name – like I do.
2. Simple Navigation
Anyone landing on your site shouldn’t have to ‘look’ for the navigation area of your site. Use a simple menu below your header to allow people to bounce from one important area of your site, to another. Be sure to not include any more links than is absolutely necessary. I try to limit all the menu’s on my business sites to no more than five links, to allow people to really ‘click’ and not ‘think’ too much.
In the example above, from the Think Traffic site, you see very clearly that the focus is on being very clear on what each of those links provide. I love the simplistic approach that this brings to not only the design of the site, but also, as a visitor, the way I use it.
3. Opt-In Offer where applicable
If you’re doing business online in any way, shape, or form, then you need to create an opt-in offer to make sure that people have a way of giving you their email address. As I mention in Day #6 of the New Business Bootcamp (my free opt-in course!) eBook’s are a simple opt-in offer than are easily created and marketed nowadays. Situate your opt-in offer in an easy-to-locate area of your site, so no matter what page people land on, they have the ability to find it.
4. Sidebar with ‘Sticky’ Content
As you will see from surfing around this site, the information that is in the sidebar on my site is always there. Regardless of what page visitors land on, or what page they navigate to the information in my sidebar is always there. Always static. Finally, I finish up with a plugin for my Facebook Community, which is growing steadily into an entrepreneurial resource all on its own.
5. Conversion Focused Pages
These are pages that are set-up with one main reason in mind, and no other. To simply convert users into buyer.
The reason behind this is because these pages are there to convert people to my mailing list – nothing else. And they work!
Another perfect example of this ‘conversion focused’ page could be a landing page for a webinar offer, or a product sign-up page, such as this one from Darren Rowse over at Digital Photography School – where he is selling his iPhone photography eBook.
Video is massive. It’s bigger and badder online than it EVER has been. The ability to show your real personality is never any easier than it is in video. This is the exact reason why every good small business website should contain at LEAST one video in a prominent location – perhaps the ‘About’ page, maybe the ‘Homepage’ – but, please start using video. Just be yourself, offer value and be a little entertaining, and you’ll be off to the races with video.
7. Blog Section
This’ll probably not come as too much of a shock, but I’m a big fan of blogs and blogging for business. The simple fact that it’s the easiest and quickest way to build reputation, authority and personality in what you do as an entrepreneur and business owner is all you really need to know, to force yourself to get started. And that’s exactly what you need to do – if you’re not blogging already that is. Having a blog on your small business website is an absolute must in today’s market place. Make it happen, and enjoy the benefits of creating original, inspiring and helpful content for your customers, and prospective customers.
8. Social Media Integration
Along with blogging, and utilizing video, social media has revolutionized the way that we communicate with our customers. It allows us to be ‘on the pulse’ of our industry, the products and services that our customers crave for – and most importantly, it allows us to be able to communicate with with our customers in a quick, easy, relevant and memorable manner.
Simply putting your social media links on your site somewhere (usually the header, sidebar, or footer (like me!)) is sometimes enough – but, there are several ways to stand out online, and you’ll see in the example above, how Marcus Sheridan has decided to get his website visitors excited about connecting with them hime via Facebook, Twitter and LinkedIn – as well as how easy he makes it, too!
9. Contact Information
One of the easiest ways to build credibility on your website is to include an address, telephone number and any other information needed for people to get in touch with you and your business. By making a point of focusing on this info, you’re sending a message to your visitors that you’re real and ready to hear from them. If you’re a local business, be sure to include a map on your contact page, too – doing this means that people will be able to find you easily, if they are wanting to come and actually visit you at your place of business
by Chris C. Ducker · 67 comments
What is Google Adwords and how it can help YOUR business
How can Google Adwords help my Business Grow? Simply put, when a good Google Adwords Campaign is created with quality written ads, your business is put onto a level playing field with websites and businesses related to your target market.
No matter what your business industry, Google Adwords can help you grow your business without breaking the bank. You’ll only pay for the traffic that is generated to your website. it’s a win-win for Google and for your Business. Fortunately, we speak Google! We can help…
For information on Google Adwords Campaigns for your Outdoor related Business, please see our Google Adwords Campaign page for strategic Google Adwords Campaigns and Website marketing and advertising. Contact us anytime for info on your Website Campaign in Google or your SEM Campaign. We can help.