Search Engine Optimization (SEO) Using Google Plus

Search Engine Optimization (SEO), using Google Plus

BY MARTIN SHERVINGTON

Social Search Engine Optimization imageIn the past couple of years Search Engine Optimization may well have gone through a transformation. Since the launch of Google Plus people are talking more and more about Social SEO. As such, I would suggest this has as much to do with psychology as it does with hyperlinks…
This article will explore how you can best use Google Plus for perfectly natural, organic search engine results – including exploring the more technical considerations in interviews with Mark Traphagenand Joshua Berg.

Introduction

It doesn’t matter whether you are a beer and wine blogger, a global business, a consultant or a hobbyist collector you cannot ignore ‘Google Search’. Since the launch of Google in 1998, our lives have been transformed with increasingly relevant information available at our fingertips. But in the past few years, things have been changing – now it is personalized.
Tailored results based upon our own personal search history, locations, and potentially the people to whom we relate. We are not, however, just information consumers – we are creators and curators of content; with Google Plus we increasingly have the opportunity to be influencers as well.
Google Search is often where this influence will be displayed and from a Google Plus perspective we see a new emerging form of (SEO), Social Search Engine Optimization.
(For those not familiar with Google+, check out the video below…Google+ is Google)

What is this new form of Search Engine Optimization all about?

There is a great SEO industry joke from ‘The Next Web’ that goes: A SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer, wine, liquor, grey goose, cristal…

This kind of keyword stuffing is probably more a cliche than reality, but as you will read, there would appear increasingly to be new way – the social way – of search results appearing on Google.
Please note: the approach I take in this article does not mean in any way that ‘traditional’ SEO has gone; it just means the game may well have changed.

So how then, are people getting results in Search without using ‘traditional’ SEO techniques? Well, that is where the social bit comes in…
From this perspective, Social SEO is simply this:

You create content that people relate to, then engage with (e.g. ‘share’) and depending upon the nature of the connections, you may well find that the content appears in search results.